Rare Beauty Soft Pinch Liquid Blush

The Rare Beauty Soft Pinch Liquid Blush by Selena Gomez is a cult-favorite, viral sensation loved by makeup lovers worldwide. This weightless, highly pigmented liquid blush blends seamlessly into the skin for a natural, healthy flush or a bold pop of color.

Its long-lasting, buildable formula gives you complete control — just one dot goes a long way, delivering a radiant finish that flatters every skin tone. Available in both matte and dewy finishes, it’s perfect for creating endless makeup looks, from soft everyday glam to full-on statement cheeks.

Key Features

• Ultra-pigmented liquid blush that blends easily

• Lightweight, buildable formula for customizable intensity

• Available in both matte and dewy finishes

• Long-lasting color that stays fresh all day

• Viral TikTok-approved must-have

Skin Type: All
Texture: Lightweight liquid
Finish: Matte or Dewy (depending on shade)
Use: Everyday flush or glam look
Size: 7.5 ml

Why We Love It
This blush is the Rare Beauty product that took social media by storm. A single drop transforms your look, making it the ultimate blush essential for makeup lovers.

How to Use
Apply 1–2 small dots on the apples of your cheeks. Blend quickly with fingers, a sponge, or a brush. Build up for more intensity.